How a Toolkit Can Contribute to Change

A guide for developing toolkits for challenging conversations

The Need

Toolkits can contribute to change — but only if they connect with the right audience. 

People turn to toolkits when they’re seeking solutions for challenging situations. Toolkits can help new staff learn from experienced practitioners and provide a place for experienced staff to explore new ideas. But when toolkits don’t reach their intended audience, they can’t make the change they were designed to support. 

The Resource

This resource shares tips from expert toolkit developer Jenni Kotting, PhD, a communications strategist who believes in narrative shift as a brace for systemic change. Kotting identifies four key strategies for developing a successful toolkit: 

  1. Identify your primary and secondary audiences, and create it specifically for them
  2. Include content people can copy, paste, and customize
  3. Keep it simple, short, and accessible – not encyclopedic
  4. Make a plan to revise after it’s been tested out

Implement her method to get more miles, use, and impact from your hard work. 

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